15 tips to help artists manage their digital marketing schedule and avoid Burnout

We are about to enter the Super Bowl season of the art world. You may have already started to feel like you have too many things on your plate. Managing a digital marketing schedule is essential for artists to promote their work effectively. Here are 15 tips to help artists manage their digital marketing schedule:

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1. Set Clear Goals:

   - Define your marketing goals. Do you want to increase your online presence, sell more artwork, or engage with your audience? Knowing your objectives will guide your marketing efforts.

2. Create a Content Calendar:

   - Develop a content calendar to plan your marketing activities. Include key dates, events, and holidays relevant to your art niche.

3. Prioritize Platforms:

   - Focus on a few social media platforms where your target audience is most active. Quality engagement is often more effective than spreading yourself too thin.

4. Consistent Branding:

   - Maintain a consistent visual and tonal brand across all your digital channels. Use the same profile picture, colors, and logo for recognition.

5. Schedule Content:

   - Use scheduling tools like later, Hootsuite, Buffer, or social media platform scheduling features to plan and automate posts. This saves time and ensures regular content updates.

6. Mix Content Types:

   - Share a variety of content, including images of your artwork, reels, images, and carousels. Share topics like behind-the-scenes glimpses, artist stories, and industry news. Diversify your content to keep your audience engaged.

7. Newsletter Planning:

   - Plan your newsletters by outlining topics, visuals, and release dates. Use platforms like Flodesk (Get 50% off your first year at the link here), Mailchimp, or Constant Contact for easy newsletter management.

8. Segment Your Email List:

   - Divide your email list into segments based on interests, purchasing history, or engagement levels. Send targeted content to each segment for better engagement.

9. Engage with Your Audience:

    - Respond to comments and messages promptly. Engage with your followers by asking questions, running polls, and encouraging discussions.

10. Collaborate:

    - Collaborate with other artists, influencers, or relevant brands to expand your reach. Cross-promotion can introduce your work to new audiences.

11. Allocate Time Wisely:

    - Dedicate specific time slots each day or week for social media management and newsletter creation. Stick to your schedule to maintain consistency.

12. Experiment and Adapt:

    - Don't be afraid to try new strategies or content formats. If something isn't working, be willing to adjust and refine your approach.

13. Take Breaks:

    - Avoid burnout by incorporating breaks into your schedule. Overworking can lead to reduced creativity and effectiveness.

14. Measure ROI:

    - Track the return on investment for your marketing efforts. Determine if your strategies are helping you achieve your goals and adjust as needed. We suggest doing this every 30 days and then quarterly (reviewing your efforts over 90 days)

15. Schedule a Coaching Call with Mackenzie 

• Getting a fresh perspective on your digital marketing strategy is always a good idea. Schedule a coaching call with Mackenzie today at the link in our bio. She can identify untapped opportunities to broaden your reach, ensuring your business's success. You don't have to navigate this journey alone – let Mackenzie guide your business growth and success. 

Remember that digital marketing is an ongoing process, and consistency is key. By following these tips and adapting your strategy, you can effectively manage your digital marketing schedule. Digital marketing is essential for expanding your reach, but remember the power of in-person interactions to connect with your audience.

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